“We give you thousands of answers, it’s up to you to find yours“. It is with the signature “life is the most beautiful of research” that Google is back in the campaign from June 15 to July 31, in a creation signed DDB Paris. Far from the image of the omnipotent giant, the search engine becomes the companion of our lives that we can question but which gives way to the intensity of the moment.
“If Google answers billions of questions, it will never replace the answers that life can provide, and that’s fine”, says a press release from the agency. Through 7 short films, a “manifesto” film and a dozen prints, French people of all ages and backgrounds illustrate these responses in different scenes.