By disclosing how personal data is used by the applications you download, Google is following the example of Apple, which, as of December 2020, had imposed this obligation of transparency on developers and publishers.
By displaying privacy labels on its apps, Google not only makes data collection more visible, but also helps users make better choices.
For example, between two similar applications, you will be able to compare the usage labels in order to choose the one that best protects personal data or grants the most respect to privacy.
The information will be listed in a new section, , of the Google Play store, and although it was announced in May last year, it wasn’t until last May that this measure was rolled out.
Whether at Apple or Google, this measure will push app and software developers to take into account the security of personal data.
On this page, Google provides details about your personal data: purchases, identifiers, contact details, usage data, user content and diagnostic data.
The use of your data that the owners will make is indicated in the “Data security” section of each application in the Google Play store.
By clicking on the arrow to the right of “Data security”, you get a detailed description of the data collected and their use.
For example, for the Météomédia application, here is the personal data that may be retained about you.
An example of personal data possibly collected by the weather app
A must for all app developers
Google has asked app developers to list all the details needed to collect data on their apps by July 20, 2022. For example, Snap has yet to disclose anything about the data security of its Snapchat app.
From now on, you are free to limit the collection of data concerning you to a minimum.
Moreover, if you hesitate between an application and its web version, take the latter, because the collection of personal data is less.