With its increasingly extensive Pixel range, Google is taking on the air of a major smartphone manufacturer

Almost six years after launching its first Pixel smartphones, will Google finally establish itself in 2022 as a major manufacturer of these smartphones? The Alphabet subsidiary seems to be moving slowly, no doubt so as not to annoy its “Android” customers, Samsung and Xiaomi in the lead.

“Pixel 6 is a huge step forward for the Pixel lineup, and it’s been great to see the response from users. It’s the fastest-selling Pixel and we’re raising consumer awareness of the brand. We are making good progress. I’m excited about the products we have to come,” said Sundar Pichai. (Photo), CEO of Alphabet and its subsidiary Google. It was last April 26, during the presentation of the results for the first quarter of 2022. Fifteen days later, at the annual conference of Google I/O developers, he intervened again to praise the advantages of the Pixel range which is fabric. More than five and a half years after launching its first smartphones, in this case the Pixel and Pixel X models, Google is still far from appearing in the “Top 5” of the world’s manufacturers of these smart phones. Since the Alphabet subsidiary does not disclose any sales figures for these devices, it remains drowned in the “Other” line, as in the 2021 smartphone sales rankings from Gartner and IDC.

With the next Pixel 7 planned for the fall, takeoff?
But with the Pixel 6 and Pixel 6 Pro models launched last October, its “best-selling” smartphones to date, Google seems to want to accelerate in this hyper-competitive market, even if it means nibbling market share – however minimal it may be. for now – to its own customers of its Android mobile operating system. Namely: the South Korean Samsung, eternal world number one in smartphones, the Chinese Xiaomi, Oppo and Vivo, and others. The Google I/O conference on May 11 and 12 was an opportunity to unveil the Pixel 6a smartphone, which will be launched for pre-order on July 21 (July 28 on the shelves) at a price 30% cheaper than its elder, the Pixel 6, thanks to a quality-price compromise. But it features the same in-house chip – the artificial intelligence-enhanced Google Tensor – found on the high-end Pixel 6 and Pixel 6 Pro models since last year. Until Pixel 5, the Mountain View company used Qualcomm chips considered less

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Discover here the summary of n°279 dated Monday, June 13, 2022.

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